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About ODSI

About ODSI

Optimal Design is one of the world’s leading consulting and design firms in the fitness and recreation industry. They have created over 500 facilities valued at approximately $800 million in 46 states and 32 countries. Optimal has worked with all types of health, fitness and recreational clients including commercial, country club, resort, hotel, spa, community, corporate and condominium clients.

Optimal was founded in 1980 and the president, Bruce Carter has been in the industry for 30 years. Bruce Carter and/ or Optimal’s projects have been featured in a wide range of media including the WALL STREET JOURNAL, THE NEW YORK TIMES, BUSINESS WEEK, FORBES, ELLE, GLAMOUR, WOMEN’S DAY, FITNESS, MEN’S FITNESS, SPA MAGAZINE, WOMAN’S HEALTH AND FITNESS, COSMOPOLITAN, CLUB INDUSTRY, CLUB BUSINESS, CLUB INSIDER, THE GOLFER, CORPORATE FITNESS, HOTEL AND RESORT MANAGEMENT, LODGING, GOLD’S GYM MAGAZINE, WORLD GYM MAGAZINE, BLOOMBERG TV AND NUMEROUS OTHER TELEVISION AND RADIO STATIONS.

Optimal’s Unique Strength for Club Design

Unlike any other design firm, Bruce Carter, the owner of ODSI, in addition to designing clubs for over 30 years, has also owned and operated a variety of clubs in different states. Therefore, Optimal has a unique understanding of clubs as to how they should be designed, how they work day-today, how to achieve the best use of space, and how to create the most beautifully inspirational facility working with any type of budget and client.