Optimal Design is one of the world’s leading consulting and design firms in the fitness and recreation industry. They have created over $650 million dollars worth of clubs in 45 states and 25 countries. Optimal has created all types of health, fitness and recreational facilities for a wide range of commercial, country club, resort, hotel, corporate and condominium clients.

Optimal was founded in 1980 and the president, Bruce Carter has been in the industry for 40 years. He has an exceptional understanding of the industry having also owned a consulting company specializing in all aspects of the club business as well as having been an owner in a number of facilities.

Bruce Carter and/ or Optimal’s projects have been featured in a wide range of media including the WALL STREET JOURNAL, THE NEW YORK TIMES, BUSINESS WEEK, FORBES, ELLE, GLAMOUR, WOMEN’S DAY, FITNESS, MEN’S FITNESS, SPA MAGAZINE, WOMAN’S HEALTH AND FITNESS, COSMOPOLITAN, THE GOLFER, CORPORATE FITNESS, HOTEL AND RESORT MANAGEMENT, LODGING, GOLD’S GYM MAGAZINE, WORLD GYM MAGAZINE, CLUB INDUSTRY, CLUB BUSINESS, CLUB INSIDER, BLOOMBERG TV AND NUMEROUS OTHER TELEVISION AND RADIO STATIONS.