What do think makes for successful facility design in health clubs/gyms?  In this video Bruce Carter, Founder & CEO of Optimal Design Systems International focuses on three key elements for successful clubs. 

First, let’s take a look at aesthetics. How inviting is the environment in the facility? This is a must and a valuable aspect when looking at the overall feel of the space. Remember that a health club promotes exercise and well-being yet the majority of the population aren’t exercising regularly.

This perception is changing and will improve. Specially now, after the pandemic, as most people understand the value of staying physically active.

Second, does your design supports your business plan and bottom line. 

And the third element for successful design is merchandising and or branding. How effective are you in promoting your facility programs and the brand to members and the community?

In a post COVID world, gym design is more essential than ever. To learn more about our services click here.