With design, more clubs will reach new levels of “environmental psychology “creating interiors that make the club experience uniquely inspirational and enjoyable. Spaciousness will be appreciated more than ever. The creative process of using a variety of materials, finishes, architectural features, natural elements, music, colors and lighting will become even more of an “art and science”.
Optimal Design has created award-winning, inspirational environments for fitness, recreation, spa, medical, hotel, condo and corporate clients worldwide. We add value to every project by offering thoughtful and creative design solutions that are generated by listening carefully and working together with our clients. Our designs leave lasting impressions by bringing to life our clients’ vision, brand and commitment to excellence. Our broad depth of experience enables us to be flexible and incorporate various design styles and innovations for the wide variety of facilities we create. We have created over 700 facilities valued at approximately $1 Billion in 48 states and 33 countries.
Optimal was founded in 1980 and the president, Bruce Carter has been in the industry for 40 years. Bruce Carter and/ or Optimal’s projects have been featured in a wide range of media including the WALL STREET JOURNAL, THE NEW YORK TIMES, BUSINESS WEEK, FORBES, ELLE, GLAMOUR, WOMEN’S DAY, FITNESS, MEN’S FITNESS, SPA MAGAZINE, WOMAN’S HEALTH AND FITNESS, COSMOPOLITAN, CLUB INDUSTRY, CLUB BUSINESS, CLUB INSIDER, THE GOLFER, CORPORATE FITNESS, HOTEL AND RESORT MANAGEMENT, LODGING, GOLD’S GYM MAGAZINE, WORLD GYM MAGAZINE, BLOOMBERG TV AND NUMEROUS OTHER TELEVISION AND RADIO STATIONS.
Optimal’s Unique Strength for Club Design
Unlike any other design firm, Bruce Carter, the owner of ODSI, in addition to designing clubs for over 30 years, has also owned and operated a variety of clubs in different states. Therefore, Optimal has a unique understanding of clubs as to how they should be designed, how they work day-today, how to achieve the best use of space, and how to create the most beautifully inspirational facility working with any type of budget and client.