Bruce Carter

Bruce Carter has worked in the fitness industry since high school and over the years had gained a broad understanding of the fitness industry having worked in all different positions in health clubs and has been an owner of a number of clubs. His undergraduate and graduate work is in Marketing from The University of Connecticut. He founded Optimal Fitness Systems International in 1980 with his designer brother, Bill Carter, and OFSI was a full service start-up consulting and design firm. In 1998 the firm switched fully to design and design consulting. Since its inception, Bruce has worked on over 900 projects throughout the US and the world as well as having provided hundreds of seminars and articles for the industry.

Living Plant Walls Make an Important Design Statement in Your Space

Living Plant Walls Make an Important Design Statement in Your Space luchunyu / Shutterstock Do you want to make a healthy statement and first impression?  Something people will be drawn to. Try a green wall for health and wellness in the design of your fitness center.  Consider an environment-friendly living wall (also referred to as green walls …

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3 Key Elements for Successful Fitness Center Design

The 3 Key Elements for Successful Fitness Center Design There are many components and elements for a successful fitness center design. In the 2-minute video above, Bruce Carter, Founder & CEO of Optimal Design Systems International focuses on three key elements for successful clubs.  1. Aesthetics – Exciting environment a must and why this is …

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Club Interior Design And Decor – Why This Makes People Better Exercisers

Club Interior Design And Decor – Why This Makes People Better Exercisers As the health club industry evolves continually with growing competition, a factor that is now more important than ever for a club to succeed is interior design and décor of a club. The visual environment of a club creates one type or another …

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Why Health Clubs Will Be Better Than Ever After COVID-19

Why Health Clubs Will Be Better Than Ever After COVID-19 With design, more clubs will reach new levels of “environmental psychology “creating interiors that make the club experience uniquely inspirational and enjoyable. Spaciousness will be appreciated more than ever. The creative process of using a variety of materials, finishes, architectural features, natural elements, music, colors and lighting …

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