Bruce Carter

Bruce Carter has worked in the fitness industry since high school and over the years had gained a broad understanding of the fitness industry having worked in all different positions in health clubs and has been an owner of a number of clubs. His undergraduate and graduate work is in Marketing from The University of Connecticut. He founded Optimal Fitness Systems International in 1980 with his designer brother, Bill Carter, and OFSI was a full service start-up consulting and design firm. In 1998 the firm switched fully to design and design consulting. Since its inception, Bruce has worked on over 900 projects throughout the US and the world as well as having provided hundreds of seminars and articles for the industry.

Designing For Profits

Designing For Profits – The 3 Key Components Bruce Carter, Founder and CEO of Optimal Design Systems International talks about the 3 key design components for maximum profits. 1. Aesthetics – Exciting environment a must 2. Design that supports your business plan 3. Branding Design Trends Newsletter Signup To signup for the Design Trends Newsletter …

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Club Interior Design And Decor – Why This Makes People Better Exercisers

Club Interior Design And Decor – Why This Makes People Better Exercisers As the health club industry evolves continually with growing competition, a factor that is now more important than ever for a club to succeed is interior design and décor of a club. The visual environment of a club creates one type or another …

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Why Health Clubs Will Be Better Than Ever After COVID-19

Why Health Clubs Will Be Better Than Ever After COVID-19 With design, more clubs will reach new levels of “environmental psychology “creating interiors that make the club experience uniquely inspirational and enjoyable. Spaciousness will be appreciated more than ever. The creative process of using a variety of materials, finishes, architectural features, natural elements, music, colors and lighting …

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Environmental Psychology For Wellness

According to Wikipedia, Environmental Psychology focuses on the interplay between individuals and their surroundings. The term “environment” encompasses natural environments, social settings, built environments, learning environments, and informational environments.