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Bruce Carter

Bruce Carter has worked in the fitness industry since high school and over the years had gained a broad understanding of the fitness industry having worked in all different positions in health clubs and has been an owner of a number of clubs. His undergraduate and graduate work is in Marketing from The University of Connecticut. He founded Optimal Fitness Systems International in 1980 with his designer brother, Bill Carter, and OFSI was a full service start-up consulting and design firm. In 1998 the firm switched fully to design and design consulting. Since its inception, Bruce has worked on over 900 projects throughout the US and the world as well as having provided hundreds of seminars and articles for the industry.

gym workout floor

Gym Design: Why Health Clubs Will Be Better Than Ever Post-COVID

Gym Design: Why Health Clubs Will be Better Than Ever Post-COVID Facility Interior Design Gym design will reach new levels of “environmental psychology “creating spaces that make the club experience inspirational and enjoyable. Spaciousness will be appreciated more than ever. The creative process of using a variety of materials, finishes, architectural features, natural elements, music, …

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Living Plant Walls Make an Important Design Statement in Your Space

Living Plant Walls Make an Important Design Statement in Your Space Do you want to make a healthy statement and first impression?  Something people will be drawn to. Try a green wall for health and wellness in the design of your fitness center.  Consider an environment-friendly living wall (also referred to as green walls and vertical gardens).  …

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3 Key Elements for Successful Fitness Center Design

The 3 Key Elements for Successful Fitness Center Design What do think makes for successful facility design in health clubs/gyms?  In this video Bruce Carter, Founder & CEO of Optimal Design Systems International focuses on three key elements for successful clubs.  First, let’s take a look at aesthetics. How inviting is the environment in the …

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